> ## Documentation Index
> Fetch the complete documentation index at: https://docs.dimedove.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Insights

> Analyze customer behavior and interaction patterns

Contact insights are unstructured key-value data points automatically collected from visitor conversations with AI agents. Unlike structured attributes, insights capture raw information without predefined schemas.

## Core Capabilities

Contact insights enable businesses to:

* **Capture unstructured data** - Collect any information mentioned during conversations
* **Store unlimited key-value pairs** - No limit on types of insights that can be captured
* **Track insight timestamps** - Monitor when each insight was captured
* **Link insights to conversations** - Each insight is associated with a specific chat
* **Review insight history** - View all insights collected over time in chronological order
* **Access raw insight data** - View unprocessed insights before attribute extraction

## Insight Structure

Each insight contains:

* **Key** - The name or label of the insight (e.g., "preferred\_contact\_time", "pain\_point")
* **Value** - The actual data captured (can be text, numbers, or mixed content)
* **Creation timestamp** - When the insight was captured during the conversation
* **Chat association** - Link to the conversation where the insight was captured
* **Contact ID** - The contact profile this insight belongs to

## Insights vs Attributes

### Insights

* Unstructured, freeform data
* No predefined schema required
* Captured automatically during any conversation
* Can contain any type of information
* Stored as raw key-value pairs
* Multiple insights can have different keys

### Attributes

* Structured, predefined fields
* Defined by team administrators
* Can be AI-inferred or manually entered
* Limited to configured attribute definitions
* Used for unified contact card format
* All contacts share the same attribute schema

## Viewing Insights

Businesses can access insights from:

* **Contact profile page** - "Raw Insights" button opens insight modal
* **Chat insights tab** - View insights captured during specific conversations
* **Read-only display** - Insights shown in disabled text areas with timestamps