Skip to main content Contact insights are unstructured key-value data points automatically collected from visitor conversations with AI agents. Unlike structured attributes, insights capture raw information without predefined schemas.
Core Capabilities Contact insights enable businesses to:
Capture unstructured data - Collect any information mentioned during conversationsStore unlimited key-value pairs - No limit on types of insights that can be capturedTrack insight timestamps - Monitor when each insight was capturedLink insights to conversations - Each insight is associated with a specific chatReview insight history - View all insights collected over time in chronological orderAccess raw insight data - View unprocessed insights before attribute extraction
Insight Structure Each insight contains:
Key - The name or label of the insight (e.g., “preferred_contact_time”, “pain_point”)Value - The actual data captured (can be text, numbers, or mixed content)Creation timestamp - When the insight was captured during the conversationChat association - Link to the conversation where the insight was capturedContact ID - The contact profile this insight belongs to
Insights vs Attributes Insights
Unstructured, freeform data
No predefined schema required
Captured automatically during any conversation
Can contain any type of information
Stored as raw key-value pairs
Multiple insights can have different keys
Attributes
Structured, predefined fields
Defined by team administrators
Can be AI-inferred or manually entered
Limited to configured attribute definitions
Used for unified contact card format
All contacts share the same attribute schema
Viewing Insights Businesses can access insights from:
Contact profile page - “Raw Insights” button opens insight modalChat insights tab - View insights captured during specific conversationsRead-only display - Insights shown in disabled text areas with timestamps 
